AdWords Workbook: Advertising on Google AdWords, YouTube, and the Display Network by Jason McDonald

Author:Jason McDonald [McDonald, Jason]
Language: eng
Format: epub
Published: 2017-04-13T07:00:00+00:00

And here’s a screenshot of an ad with a location extension and stars (coming from their Google reviews):

Notice how DeVry has added their phone number of 855-604-8442 as a call extension, and how the location extension shows their address.

And here’s a screenshot with a review extension, again getting the advertiser those nifty, eye-catching stars:

Notice how this ad has a display URL that contains a keyword (Warehouse Fans), as well as call out extensions and structured snippet extensions.

In summary, add relevant ad extensions to your ads, but again have an attract / repel frame of mind. You might not want to emphasize a free consult if free consult is likely to attract poor people or those who are not likely to convert! You might not want an ad extension that emphasizes your cat grooming services if those services are likely to generate clicks but are not strong revenue-generators for your company.

Be strategic in your use of Ad Extensions!

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